Archive - Dec 2010
December 8th
Differentiation by design
An award winning bike design made out of rust-free aluminium with a built in LED light system that is charged by sunlight. The bike also has an integrated lock so you don’t have to carry any accessories with you.
Why it matters
In the current fast moving world products must compete more and more on their efficiency and functionality. What other ways will we see brands innovate their products to become multifunctional to suit consumers’ growing demands?
Bike AA
The Bicycle Repair Man is an innovative service that recently appeared in Lisbon to assist those who cycle in the city and experience any kind of problem with their bicycles. Cyclists just call and ask for help from a professional who will cycle to their location on a specially equipped bike.
Why it matters
As people’s behaviour adjusts to combat climate change, such as cycling instead of driving, will we see a range of new products and services form to fulfil new consumer needs that begin to emerge?
Scrap is ready!
“cucinaeco.wordpress.com” is a blog talking about a new ecological way of eating: cooking nothing but the scraps and baking them in the dishwasher (well closed in a jar).
Why it matters
Is this a way of transforming garbage into something useful, making people more conscious about how much waste they produce daily? What if brands made their products long-lasting, giving people advice about the re-utilisation or recycling of their products?
