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Archive - Dec 2010

December 8th

Gamestop goes digital

Gamestop goes digital

In a move that anticipates a shift towards digital distribution in the gaming industry, Gamestop has opened a new store that exclusively sells digital content.

Why it matters

To protect the brand against the growing pains the music industry experienced with the adoption of digital distribution, Gamestop’s concept store takes the best parts of the retail experience and makes it relevant for digital products. Gamers receive loyalty points for buying their games and other downloadable content through the store with a special swipe card. Will Gamestop’s preempted solution to the threat of digital continue their relevance and inspire other retailers to follow suit?

Enhancement
Experience
Stores & Spaces
United States

My L'Oreal

My L'Oreal

L’Oréal in Portugal is offering an interactive solution called Sensorium, which offers consumers an innovative form of selecting exactly which perfume is right for them. Consumers interact with the Sensorium - a gesture-based interface - to answer a series of key questions developed to determine which L’Oréal fragrance is best suited to their personalities, tastes, preferences and lifestyles. Three resulting perfumes are then displayed on the screen along with detailed information about each one.

Why it matters

Choice today is often overwhelming for consumers as new brands enter the market and each brands’ own product ranges continue to expand. If the trick to brand loyalty now lies in a brand’s ability to aid range navigation, will we soon see a growing number of brands bring these digital decision helpers in store to improve the high street shopping experience?

Experience
Instant Gratification
Portugal
Stores & Spaces

Sleepy detector

Sleepy detector

The Anti Sleep Pilot conducts simple random tests to determine whether a driver is fit to drive. It also attaches to a car’s dashboard to monitor and record how you are driving. A green light means you’re fit to drive. Fail the test or drive erratically and the unit will flash red, telling you to stop.

Why it matters

In a fight back against nanny states directing more and more elements of people’s lives, will we see more brands step in to give people control over their own lives, empowering them to make their own informed decisions?

Automotive
Enhancement
Fear
Well Being
United States
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