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Archive - Nov 2010

November 22nd

Autopilot: google's driverless car

Autopilot: google's driverless car

Welcome to the new level of cruise control. Google has taken their new automated car on a test drive. A second generation Toyota Prius travelled for 140,000 miles (225,300 km) without a human driver.

Why it matters

Although this technology will not be ready for general release until the future, it taps into a paradoxical consumer need that is very relevant today. Whilst consumers are searching for more control in their lives, they are also looking for ways to make life simpler and easier. Will we see more accessible and affordable automotive technologies develop that would fulfill this need sooner?

Automotive
Enhancement
Escape
United States

Insurers sell prevention

Insurers sell prevention

The Dutch insurance company Interpolis has opened an online prevention store. This store sells products such as fire safety sets, burglary alarms and other equipment that prevents possible disasters.

Why it matters

An insurer offering such products has huge relevance for consumers. It shows the brand is working in their favour instead of just trying to take money on their loss. Will more insurers begin to provide their customers with relevant products or services that reduce risk
and could this see a reduction in premiums too?

Enhancement
Financial Services
Netherlands

Gen-Y designs its own bank branch

Gen-Y designs its own bank branch

To understand the growing Gen Y segment, DBS bank in Singapore decided to ask them what they wanted from their banking experience by creating the ‘I designed a bank’ competition. The winning designs included cutting-edge 24-hr banking services and a dynamic space that transforms from a day banking lounge into a youth hangout at night. DBS will be incorporating elements from the various design submissions into a special youth branch, set to open in 2011. 

Why it matters

While opening a separate branch may not be in every budget, the thought behind this project can be incorporated into market research by asking consumers to imagine (either through design or discussion) how the brands or services that they interact with could be a more ideal fit with their own interests, needs and lifestyles. How can marketers tweak research initiatives to move from discussion to design in order to better understand consumers’ mindsets? 

Create
Significance
Financial Services
United States
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