Archive - Nov 2010
November 22nd
Water bottles that make a statement every time you refill them
To campaign for the right of everyone to have water around the globe, France Liberté has entered into partnership with the famous designer Philippe Stark. He has designed trendy bottles to be refilled with tap water called “Feuille d’eau”, and sold at the price of 5 euros. While the money earned is used to finance the charity actions, each bottle is to become a sign of federation and each bottle holder a militant for the cause.
Why it matters
Changing mentalities is good, but changing behaviours is better. Physical signs of a charities cause like wristbands and t-shirts have become commonplace but selling products that remind consumers of the cause every time they do a relevant behaviour could be more powerful. Tupperware to support fight against hunger for example?
Crowd-sourced good wishes
This project is a crowd-sourced message to lesbian, gay, bisexual and transgender teens to give them hope for their future and fight against the rash of bullying-induced suicides. The site has drawn out messages from everyone from President Obama and Tim Gunn to Chris Colfer and Sarah Silverman.
Why it matters
Social causes often rely upon the power of the masses to realize their financial goals, but in this case, the message is the goal. When you empower the masses to share their views, they can play a valuable role in communications and in turn inspire others. Could crowd-sourcing positive comments online where so many people are turning for help be more powerful than money for some causes?
Every piece of clothing makes the press ad
The TV wardrobe, the online shop that will sell the clothes that TV presenters and actors wear will be launched through a street action called Free Posting. For that they will develop a set of posters illustrated with 600 clothes that they’ve got on sale in Fuencarral, La Latina and Malasaña. Each poster, on the top will invite the people to tear out it and take it home. During the 7 days the action lasts all the torn out posters will be replaced.
Why it matters
By showing your whole product range or entire range of sales items and putting them into advertising, it is essentially a self collectable catalogue. A dramatic shift for fashion brand display advertising, will we see more of this disposable format, is it more useful for consumers and more functional?
