DraftFcb

Archive - Oct 2010

October 21st

Restaurant famous for its bathrooms

Restaurant famous for its bathrooms

Restaurant Fred has become famous not for its distinguished Michelin star food, but for its bathroom. The restaurant’s bathroom has been awarded as the most impressive in the Netherlands, two years running.

Why it matters

Awards can always create positive brand publicity, even if not for the core product or service. Will we see other hospitality brands draw in consumers by finding new arenas to compete in?

Enhancement
Netherlands
Food & Drink

Comms against cultural homogeneity

Comms against cultural homogeneity

Print work of the ‘Be Stupid’ Diesel campaign has been translated into three separate Italian dialects.

Why it matters

English is commonly considered the international language and has been increasingly used in global advertising, despite not necessarily being the target audience’s mother tongue.  Is this the beginning of a new trend where marketing joins the resistance against cultural homogeneity and celebrates difference?

Significance
Fashion & Design
Italy

Train station inspired fitting rooms?

Train station inspired fitting rooms?

Russian fashion fans were treated to a show by French designer Jean Paul Gaultier when he came to Moscow and presented his designs at a train station. The Kazansky station was chosen due to its ornate decor to complement the intricate details of Jean Paul Gaultier’s collection.

Why it matters

As Jean Paul Gaultier has shown, the setting can be just as important as the clothes themselves. Will this inspire high street fashion retailers to enhance their fitting rooms to complement their ranges in store?

Experience
Fashion & Design
Russia
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