Archive - Oct 2010
October 21st
Restaurant famous for its bathrooms
Restaurant Fred has become famous not for its distinguished Michelin star food, but for its bathroom. The restaurant’s bathroom has been awarded as the most impressive in the Netherlands, two years running.
Why it matters
Awards can always create positive brand publicity, even if not for the core product or service. Will we see other hospitality brands draw in consumers by finding new arenas to compete in?
Comms against cultural homogeneity
Print work of the ‘Be Stupid’ Diesel campaign has been translated into three separate Italian dialects.
Why it matters
English is commonly considered the international language and has been increasingly used in global advertising, despite not necessarily being the target audience’s mother tongue. Is this the beginning of a new trend where marketing joins the resistance against cultural homogeneity and celebrates difference?
Train station inspired fitting rooms?
Russian fashion fans were treated to a show by French designer Jean Paul Gaultier when he came to Moscow and presented his designs at a train station. The Kazansky station was chosen due to its ornate decor to complement the intricate details of Jean Paul Gaultier’s collection.
Why it matters
As Jean Paul Gaultier has shown, the setting can be just as important as the clothes themselves. Will this inspire high street fashion retailers to enhance their fitting rooms to complement their ranges in store?
