DraftFcb

Archive - Sep 2009

September 16th

Pick-and-mix brands

Pick-and-mix brands

Four different drinks manufacturers have untied to launch Frisbox, a multipack that contains five different brands sold together in one pack. Frisbox is available exclusively at Albert Heijn.

Why it matters

Consumers see variation as a key purchase driver, especially within the food and drink market, where they often buy from a wide range of brands. Will we see further examples of grouped products such as multi-branded lunchbox selections that give the consumer variety as well as being mutually beneficial for the collaborating brands?

Instant Gratification
Netherlands
Food & Drink

Appetite for business apps

Appetite for business apps

Research agency Millward Brown now deliver reports via a free iPhone application available to clients.
 

Why it matters

Should other research and information-providing companies think about “mobile application” channels in the B2B market?
 

Business Services
Connectivity
Russia

Street fit

Street fit

The Great Outdoor Gym Company are the pioneers of outdoor gym equipment in the UK. Their gyms are found in local parks and contain everything that a normal gym has, from treadmills to fitness bikes and ski machines. The outdoor equipment is free to use and colour-coded according to the type of exercise it entails (pink for resistance, yellow for cardio and blue for stretching).       

Why it matters

Making gym access freely available gives consumers opportunities to benefit from the services on their own terms, without fixed gym memberships and outside of the sometimes daunting gym environment. How can other brands take their services out of their everyday environment to attract new consumers?

Experience
United Kingdom
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