DraftFcb

Archive - Sep 2009

September 16th

Sustainable lo-fi, high-end design

Sustainable lo-fi, high-end design

Corque is a Portuguese company that promotes eco-efficient and sustainable methods of production and consumption, focusing on designing exclusive and differentiated objects made from cork.

Why it matters

This proves that high-end design innovation can be achievable through sustainable means. Corque unites the best of two worlds: prestigious, well-known designers and eco-efficient, creative furniture and accessories. Is being eco-conscious  increasingly less about compromising on design? 
 

Conscious
Fashion & Design
Portugal

PYO designer furniture

PYO designer furniture

800, 80, 8 is a new furniture store that combines cutting-edge innovative design with varying levels of cost. There’s something for those looking for a one-off piece in addition to those with Ikea- appropriate budgets.

Why it matters

We see supermarkets stock their own brand ranges alongside their basic and premium ranges. Could it be that furniture stores will now sell distinct ranges from the same designer for different budgets so that their work is accessible for all?
 

Significance
Fashion & Design
United Kingdom

In-ear health check

In-ear health check

The level of lactate in the body is a useful indicator that can be used to measure fitness levels and help form exercise programmes for active consumers. To date it’s only been possible to measure lactate levels with a blood test, but the Fraunhofer Institute have recently revealed a revolutionary reading device which, when clipped to the ear, is able to read lactate levels.

Why it matters

Consumers are increasingly becoming aware of their own personal health and wellbeing. Savvy brands are paying attention to this demand and providing tools that enable consumers to monitor their health status. How can marketers empower consumers further, making them masters of their own wellbeing without losing the expertise and authority that they previously relied on in this sector?

Germany
Well Being
Healthcare
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