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Archive - Sep 2009

September 16th

Virtual puberty

Virtual puberty

Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.

Why it matters

Younger generations feel at home in virtual worlds and often see their online life as an extension of their real-life social world. How can marketers take further advantage of the increasingly authentic virtual worlds that are being created in order to showcase the benefits of health and beauty products? 

Authenticity
Netherlands
Healthcare

Denim dispenser

Denim dispenser

Denim brand Closed recently launched their ‘Magnificient Jeans Machine’ at Berlin Fashion Week.  The machine works exactly like traditional vending machines: simply choose your size, insert your credit card, and out comes your spanking new pair of jeans.

Why it matters

Attitudes towards clothes shopping have changed significantly in recent years, brought about by the popularity of online shopping. Customers have become used to getting what they want, when they want it. How can other brands get their products to consumers on demand and with the convenience they crave?

Austria
Instant Gratification
Fashion & Design

Recycling: the new fashion must-have

Recycling: the new fashion must-have

The Suit of the City Show is the first sign that the fashion swap-shop phenomenon has reached Italy, with resourceful fashionistas exchanging their old clothes with other.

Why it matters

Recycling has always been looked upon as responsible and ethical, but to date, rarely glamorous. As frivolity with material possessions become less fashionable, could conscious consumption take its place and become the latest fashion accessory?

Conscious
Fashion & Design
Italy
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