Archive - Sep 2009
September 16th
Pitch my shop
Herold.at, Austria’s Yellow Pages, offers a virtual tour through the country’s shopping streets and even inside the stores. Shop owners can upload videos where they can present and pitch themselves and their shop to potential consumers.
Why it matters
This demonstrates how the collaboration between online search tools and brands can bring about advantages for both. What other content may we see businesses share that will add depth to the online experience?
Beauty with a best before date
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.
Why it matters
Consumers are increasingly looking for products that have high natural credentials, especially when it comes to products that they put on their skin. How can other health and beauty brands push the boundaries of freshness that we see in the food and drinks market?
Your monthly gift
Sendmonthly.com is a website that predicts when a woman's period is due, reminds them via email a few days before and sends timely deliveries of the user’s preferred brand of feminine hygiene product. Chocolate treats for PMT are also included and the service costs £6.49 a month.
Why it matters
Having what you want, when you want it is becoming more of a priority for consumers. Is it an opportunity missed that this service was not supplied by a particular brand? What other health and beauty brands could benefit from a service that delivers products at the exact time that they are needed?
