DraftFcb

Archive - Sep 2009

September 16th

Pitch my shop

Pitch my shop

Herold.at, Austria’s Yellow Pages, offers a virtual tour through the country’s shopping streets and even inside the stores. Shop owners can upload videos where they can present and pitch themselves and their shop to potential consumers.

Why it matters

This demonstrates how the collaboration between online search tools and brands can bring about advantages for both. What other content may we see businesses share that will  add depth to the online experience?
 

Austria
Business Services
Experience

Beauty with a best before date

Beauty with a best before date

L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge. 

Why it matters

Consumers are increasingly looking for products that have high natural credentials, especially when it comes to products that they put on their skin. How can other health and beauty brands push the boundaries of freshness that we see in the food and drinks market?

Beauty
Authenticity
United Kingdom

Your monthly gift

Your monthly gift

Sendmonthly.com is a website that predicts when a woman's period is due, reminds them via email a few days before and sends timely deliveries of the user’s preferred brand of  feminine hygiene product. Chocolate treats for PMT are also included and the service costs £6.49 a month.

Why it matters

Having what you want, when you want it is becoming more of a priority for consumers. Is it an opportunity missed that this service was not supplied by a particular brand? What other health and beauty brands could benefit from a service that delivers products at the exact time that they are needed?

Instant Gratification
Healthcare
United Kingdom
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