DraftFcb

Archive - Aug 2009

August 19th

Virtual fitting rooms

Virtual fitting rooms

No Need 4 Mirrors (nn4m.com) is a new online alternative to changing rooms. It allows the user to mix and match combinations of clothes and accessories from a growing database of high street retailers including Topshop, Monsoon & Debenhams. Consumers can also use the ‘Group Shopping’ feature to show friends your virtual outfits so you can get their feedback before you buy. 

Why it matters

One barrier to the growth of online shopping is the loss of tactile experience. With technology improvements bringing the online experience closer to real life, is the onus on traditional retail stores to exaggerate their shopping environments?

Experience
Stores & Spaces
United Kingdom

Designer brand gets the gardeners in

Designer brand gets the gardeners in

Designer store Louis Vuitton put on an alternative flower show at their new London store situated in The Village at Westfield shopping centre. The luxury fashion house teamed up with Turner Prize-winning artist Jeremy Deller to unveil an urban garden which sprawled from the doors of the store into the shopping centre for a fortnight, before being donated to the local community in Hammersmith.

Why it matters

This demonstrates how stores can temporarily but with impact, use the space they have as a showcase for what their brand stands for beyond the products they sell. Should stores be utilising their floor space more imaginatively as a medium to get their brand values in front of their consumers? 

Experience
Stores & Spaces
United Kingdom

A new editorial direction for POS?

A new editorial direction for POS?

Aépure is a new upmarket beauty retailer that sells high-end independent cosmetic brands. The stores are conceived in the style of a fashion magazine –where shop windows are designed as magazine covers and shelves as magazine columns.

Why it matters

By copying another media’s form, the aépure stores reframe the point of sale. By organising products into categories and supplying clear additional information just like a fashion magazine, it harnesses a magazine’s ability to promote unknown brands. Can other stores take notes from specialist magazines in their sector to improve POS and merchandising?

France
Experience
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed