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Archive - Jun 2009

June 28th

Brand Aid

Brand Aid

Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.

Why it matters

Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
 

Experience
Netherlands
Social Cause

Time for socially responsible product lines

Time for socially responsible product lines

Swatch’s ‘Perfect World’ campaign to raise funds for worthwhile building projects has just financed  a temporary shelter home for MSV (Movement to the Service of Life) for children at risk. Funds were raised from sales of Swatch ‘Amiguinho’ (literally, ‘little friend’), which was launched specially for Christmas 2008.

 

Why it matters

All companies are striving to improve their corporate social responsibilities (CSR), but Swatch has made charity a consistent element of its range by producing a ‘Perfect World’ watch every year. Will we begin to see all brands permanently dedicating the profits from one or more of their products as standard practice?

Conscious
Portugal
Social Cause

Campaign to cheer up recession-hit consumers

Campaign to cheer up recession-hit consumers

The City of St. Petersberg has launched a campaign calling all residents to stay positive amidst the economic crisis. The ads include statements such as “St Petersburg, smile!”.

Why it matters

Will we begin to see more cities demonstrating a social conscience by taking direct responsibility for how their citizens feel?
 

Well Being
Russia
Social Cause
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