Archive - Jun 2009
June 28th
Good holiday weather guarantee
The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels.
Why it matters
Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent?
Second-hand chic gives hotel homely feel
Hotel X is a concept hotel in Maastricht that is furnishing its rooms with second-hand items that consumers offer up for auction. The hotel is asking for products from chairs and tables to art works, posters, pottery, boardgames and even plants.
Why it matters
Each room is unique and connected to the people whose belongings it contains. Will we see more hotels proactively asking consumers for help designing their rooms as another example of brands sharing control with their consumers? It also taps into the trend for helping consumers make money as well as spend it.
Non-stop cycling
Why it matters
Is transport now about more than getting from A to B: must the experience also offer a dose of thrill? Could this be another example of consumers’ thirst for extreme experiences?
