DraftFcb

Archive - Jun 2009

June 28th

Good holiday weather guarantee

Good holiday weather guarantee

The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels. 

Why it matters

Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent? 
 

Instant Gratification
Spain
Travel & Tourism

Second-hand chic gives hotel homely feel

Second-hand chic gives hotel homely feel

Hotel X is a concept hotel in Maastricht that is furnishing its rooms with second-hand items that consumers offer up for auction. The hotel is asking for products from chairs and tables to art works, posters, pottery, boardgames and even plants.

Why it matters

Each room is unique and connected to the people whose belongings it contains. Will we see more hotels proactively asking consumers for help designing their rooms as another example of brands sharing control with their consumers? It also taps into the trend for helping consumers make money as well as spend it.

Significance
Netherlands
Travel & Tourism

Non-stop cycling

Non-stop cycling
Bikes without brakes are becoming a big craze in Paris, although they are illegal and warrant an on the spot fine.
Why it matters

Is transport now about more than getting from A to B: must the experience also offer a dose of thrill? Could this be another example of consumers’ thirst for extreme experiences? 
 

France
Experience
Travel & Tourism
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