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Archive - Dec 2009

December 21st

Pick your price

Pick your price

Anjuno: A name-your-price digital media community. The ‘pay-what-you-think-it’s-worth’  business model has gained traction across industries; from food to music to marketing services. Now there’s a new online community that pulls together a range of digital media from independent artists – including musicians, authors and game developers,  who have their creations for sale on anjuno.com. Consumers pay whatever they want – even $0, and Anjuno gets 15%. The goal is to connect content creators directly with fans and consumers.
 

Why it matters

The democracy of peer-to-peer music sharing has made the middle man the enemy. Musicians that understand this, like Radiohead and Girl Talk, are going straight to the consumer to work out a deal. Now communities like Anjuno allow up-and-coming creative people to do the same. What industry will see the death of the middle man next? How to connect more directly with the consumer? Is it the end of the distribution channels? What does it mean form a brand experience standpoint?
 

Authenticity
Connectivity
Media & Entertainment
United States

Battery powered commute

Battery powered commute

Skoota is a portable electric scooter, and one of the newest zero-emission urban commuting options. It runs on a lithium battery plus solar power and folds down for easy storage at the office.
 

Why it matters

This could be the answer the Segway couldn’t provide. A fun, eco-friendly ride to work that will actually fit at your desk and preserve your dignity. How can brands make sustainable decisions fun and fashionable?
 

Automotive
Conscious
United States

The bucket list butler

The bucket list butler

What’s on your ‘bucket list’? Have you always wanted to swing dance, belt out karaoke, rock climb, or master the culinary arts?  Funsherpa is here to make sure you do it. A small group of adventurous souls in Chicago started a service that helps you discover and plan the experiences you’ve always wanted to have; from action to arts to romance. Plus, you can gift a funsherpa experience to help someone you know cross something off their list.
 

Why it matters

Consumers are still interested in leisure close to home, but even when it’s in our backyards we often don’t get around to taking that sushi-making class. Funsherpa’s experts remove many of the barriers by serving as personal adventure guides. The takeaway for brands is that experiences don’t have to be extravagant to be memorable. How can brands design local promotions around consumers ‘bucket lists’?
 

Experience
Instant Gratification
United States
Travel & Tourism
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