DraftFcb

Archive - Oct 2009

October 14th

Temporary high street

Temporary high street

A few years ago, pop-up stores were a big investment. Now, because of the recession, real estate is much cheaper. This means brands can make use of temporary stores to take advantage of consumer interaction and the resulting buzz generated from them.    

Why it matters

A store is not only a place to sell things, but can be used as a marketing tool to create interest, test new concepts or to communicate brand values. With the opportunity for tactical store space becoming more common and affordable, will we see an ever-changing high street?

Instant Gratification
Netherlands
Stores & Spaces

Skyline-vertising

Skyline-vertising

The SkyFlash system enables huge buildings to become a giant, scrolling ad space. Every window contains a powerful and wireless SkyFlash LED and all LEDs are controlled by just one computer.

Why it matters

This is an example of utilising existing industrial buildings with LED lights to make a resourceful and creative use of the space they inhabit. How can brands further make use of public space in a meaningful and maybe a commercially advantageous way?

Enhancement
Germany
Stores & Spaces

Street-map test drive

Street-map test drive

Fiat has launched Happy Drive, a web application that allows consumers to virtually experience the Fiat 500 in their local environment with a virtual test drive thanks to Google Street View.

Why it matters

The online space is becoming increasingly important in offering high-level service traditionally reserved for in-store and tangible consumer touch points.  How will an online showroom, complete with a virtual test drive, impact traditional dealerships?

Automotive
France
Experience
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