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December 17th, 2012

Google credit

Google credit

Google will launch its first credit card that is specific for AdWords. The card makes it easier for small businesses to pay and track spending for their AdWords campaigns. For the moment, the card can be used only to purchase AdWords, but it should be opened up in the near future for other useful business related activities.
 

Why it matters

With this initiative Google is entering the financial business world. Google has the power and means to stretch into almost any industry. While its one of the most recognisable brands globally, it has often come under fire regarding user privacy. Will consumers trust it enough to share their financial information with Google?
 

Enhancement
Italy
Financial Services

Seamstress on wheels

Seamstress on wheels

A selected group of experienced seamstresses can now get potential new clients thanks to a collaboration with bike couriers. This social business is being developed by Fundação EDP’s Social Lab and the SEA (Agency of Social Entrepreneurs). Still in its testing phase, this project aims at helping unemployed seamstresses. Clients can make online orders, the clothes that need alterations are picked up, the seamstresses work from home, then the clothes are delivered back.

 

Why it matters

With the help of couriers, seamstresses can now gain access to a whole new market that was previously unattainable to them. The middleman is often seen as profiteer, but in this case, they are catalysts for new business. What other old and fading businesses could benefit from such a service?
 

Business Services
Connectivity
Conscious
Enhancement
Instant Gratification
Significance
Portugal

What’s inside the image?

What’s inside the image?

“CrowdSend” is a new social network that tries to identify objects on online images. Users are encouraged to tag photos with any information they have about the products depicted and gain rewards and bonuses for correctly recognising items on the photos.
 

Why it matters

Many web users sometimes want to know what exactly is shown on a photo and where they can buy it. By crowdsourcing the information, “CrowdSend” not only offers rewards to its users, but provides useful data about consumer preferences. How can brands make the most of this service? Should they even participate in the tagging exercise to help consumers find what they are looking for?
 

Business Services
Connectivity
Conscious
Germany
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